Start Building Your Online Studio Today

You  need good copy to attract and hold the attention of potential customers. It is not different when it comes to the copy that you place on your artist blog. Without coherent and informative text, your site will soon die, no matter how good your product happens to be.  Just like signage, location and newspaper ads are the way you promote you offline store.  Good copy is your word of mouth on line.

Here are some tactics you can use to make your web copy be all it can be:

1. Keep the copy  simple. Write your copy as if the individual coming to your site knows absolutely nothing about the you, and wants to learn about you.  What do you want to tell them.
2. Make the copy scannable. Using short paragraphs, bulleted lists, and other visual devices will make the text seem less daunting.
3. Keep it upbeat. Use your space to point out what you like about your art, not what is wrong with it.  Remember the objective is to sell art.
4. Tell a story,  everyone loves a good story.
5. Write short, but interesting letters. People are more likely to read what follows.
6. Your headlines should lead to the art work. This does not mean the headlines are the titles of your art.  This does not mean that there are times when the title of you art is the headline.
7. Forget extra characters in your headline. They add nothing to it and will likely obscure the words, something you don’t want to happen.
8. Don’t include hot links in the headlines. You’ll get more mileage if you keep the links in the body of the copy.
9. Revise the headline slightly now and then. It can help old copy attract new attention.
10. Start paragraphs with a verb. This implies action, which can draw people into what you are trying to convey.
11. Spell things correctly. Nothing kills good copy like a bunch of spelling errors.
12. Go with proper grammar. You’ll come off looking like an authority on the subject matter.
13. Avoid big words when and as possible. Try to shoot for sentences composed with words people use every day; it will make the copy more accessible to your audience.
14. Focus on value of your Art. Some People need to be reassured that the purchasing decision is giving them a real benefit.

These fourteen points can help you.  I would encourage you to set the time aside to review you copy, on a weekly basis, If you are posting on a daily basis, review more often.  I generally read or at least scan a blog post the day it is first published.  So you weekly review will help you to be better next time.  Continue to write , edit and improve.

Please add your own comments or tips to this article.

Thanks

Jeremy