Archive for the ‘Sell Art Online’ Category

Promoting your art or your art website

It is very hard for any website to get rankings and traffic in today’s competitive market. Unless you run a super-niche website with few competing websites, the chances are you face a minimum of 12 months from launch to start seeing any real traffic.

Getting links into your site and also having lots of pages linked together on your own website are very important. One of the ways you can encourage cross linking is to build some form of application that users will use to benefit themselves. A recently relaunch of an old established site has done just this – www.oilpaintingsonline.com has created a facility or artists to create their own gallery, which are then public on the site for others to see (which creates site-cross linking) and also they can share their gallery by creating a Facebook or Myspace plug-in. This is really neat as it will provide some great inbound links to the site from users own micros sites

If you are an artist struggling to sell art online, you should scout around and take a look at these sort of feature s- several free online galleries have the ability for you to post and promote your art at no cost at all.

This article was provided to Simple Art Marketing by Boden O’Brien

Sell Art With Good Writing

You  need good copy to attract and hold the attention of potential customers. It is not different when it comes to the copy that you place on your artist blog. Without coherent and informative text, your site will soon die, no matter how good your product happens to be.  Just like signage, location and newspaper ads are the way you promote you offline store.  Good copy is your word of mouth on line.

Here are some tactics you can use to make your web copy be all it can be:

  1. Keep the copy  simple. Write your copy as if the individual coming to your site knows absolutely nothing about the you, and wants to learn about you.  What do you want to tell them.
  2. Make the copy scannable. Using short paragraphs, bulleted lists, and other visual devices will make the text seem less daunting.
  3. Keep it upbeat. Use your space to point out what you like about your art, not what is wrong with it.  Remember the objective is to sell art.
  4. Tell a story,  everyone loves a good story.
  5. Write short, but interesting letters. People are more likely to read what follows.
  6. Your headlines should lead to the art work. This does not mean the headlines are the titles of your art.  This does not mean that there are times when the title of you art is the headline.
  7. Forget extra characters in your headline. They add nothing to it and will likely obscure the words, something you don’t want to happen.
  8. Don’t include hot links in the headlines. You’ll get more mileage if you keep the links in the body of the copy.
  9. Revise the headline slightly now and then. It can help old copy attract new attention.
  10. Start paragraphs with a verb. This implies action, which can draw people into what you are trying to convey.
  11. Spell things correctly. Nothing kills good copy like a bunch of spelling errors.
  12. Go with proper grammar. You’ll come off looking like an authority on the subject matter.
  13. Avoid big words when and as possible. Try to shoot for sentences composed with words people use every day; it will make the copy more accessible to your audience.
  14. Focus on value of your Art. Some People need to be reassured that the purchasing decision is giving them a real benefit.

These fourteen points can help you.  I would encourage you to set the time aside to review you copy, on a weekly basis, If you are posting on a daily basis, review more often.  I generally read or at least scan a blog post the day it is first published.  So you weekly review will help you to be better next time.  Continue to write , edit and improve.

Please add your own comments or tips to this article.

Thanks

Jeremy

Do I Need A Personal Website to Sell Art? (4 of 30)

If you really want to Sell Art on the Internet, you need to be organized.  You should have a check list until you develop you own process this is the list I am using for this project.  I will continue to refine the list and post changes as they seem to fit into the list.

Daily Minimum Requirements

  • Review and update descriptions on Imagekind and Flickr
  • Post an image, paypal button and story on my blog.  If I am in auto post mode review current post and next day post.
  • Tweet something.  Your work in progress whatever.

Daily Measurements

  • Google Analytics — Traffic Check
  • Twitter Followers  — Keep track
  • Blog followers
  • Imagekind fans

Stats

Twitter followers: 7

Imagekind fans: 2

Blog Stats: <– where are these and how to make sure we are using them correctly

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Take Care,

Jeremy

Do I Need A Personal Website to Sell Art? (3 of 30)

Yesterday, took some time for me it was about one hour and 4o minutes to get the statement written where I was semi happy with it.  I am working through a 20 day course on improving my artist statement.  But I updated most of my profiles, and actually have two fans on Imagekind.  So we are rolling along.

Today:

  • Pick one image.
  • Improve its description on imagekind.
  • Make a blog post about it using at least 200 words.
  • Make a paypal add to cart button to offer the painting form sale in my blog.   Log in to you pay pal account it has easy to follow instructions to do this.  Place button in the html of your blog post.  Test it.
  • Let your readers know about your  ImageKind galleries and offer prints using the standard ImageKind Pricing package.  Test your ImageKind links
  • Set up twitterfeed so I do not have to tweet all my blog post.  Twitterfeed will automatically scan my blog and copy my post to twitter.  I go into detail about setting up twitterfeed in Social Marketing Trifecta.

The first time going through this will eat up the majority of the time I have put aside for this project, but once the system is in place, I should be able to set 7 of these post each weekend, and have blogger publish them on a daily schedule, after that I will just keep adding my new creations to the end of the que.

Let me know how it is going?

Jeremy

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