Posts Tagged ‘artist statement’

Self-Promotion for Artists: More Than a Necessary Evil (Part 4)

Promotion need not be a purely functional aspect of one’s creative output; it has dimensions that go far beyond the somewhat mundane activities involved in making promotional materials, getting the word out about exhibitions, etc. In the best of   circumstances, it can also help define and enrich the art and the artist. For example, the artist statement, a fundamental promotional tool, is also a means of exploring biographical elements in an artist’s work and bringing to light influences and    ideas that add texture to the work.

Press interviews and profiles can also help add layers of meaning to the work and life of an artist. While the media is often seen by artists as a promotional vehicle for enhancing their reputation and increasing their audience, it also functions as a forum for ideas   and an effective means of establishing a context for their art. The media, artist statements, and the like have the capacity to serve double duty for artists, promoting the art and defining it — two roles that definitely complement one another. If approached with   the same care and seriousness as the art per se, these tactics may come to be seen by the audience and/or critics as important components of an artist’s entire body of work.

Self-Promotion Is Self-Discovery

Self-promotion is not just about selling your work, it’s also about selling yourself. This requires an artist to delve into some basic questions about him/herself: Who am I? Where am I from? What image of myself do I want to project? The answers to these questions have deep relevance to the work itself and indicate that persona, promotion and aesthetic are intertwined.

Being compelled to promote one’s art requires an artist to communicate to others what his/her work means. It takes discipline and clarity to provide a context for one’s art that will stimulate other people’s interest in it. Such an exercise may provide an artist with a golden opportunity for finding out firsthand what the art means. Self-promotion may thus be a route to artistic discovery.

Promotion is more necessary than ever in a crowded, competitive marketplace. It’s no longer possible for artists to maintain the illusion that creating the best work will automatically gain them an audience and ensure that their careers move forward. No one can doubt that bad work driven by good promotion often thrives; good work driven by good promotion will most likely find itself at the head of the pack.

Copyright © 2009 by Adam Eisenstat

Adam Eisenstat is a professional writer with extensive experience writing for artists (artist statements, bios, grant essays, etc.). To learn more about how Adam can help you create powerful written communications that will advance your work, contact him at: or visit his online portfolio at

Self-Promotion for Artists: More Than a Necessary Evil (Part 1) By Adam Eisenstat

If a tree falls in the forest and no one writes a press release about it, does it make a sound? By the same token, if an artist creates a work and no one else experiences it, does it have any artistic impact? Is it a viable creation? The act of creation guarantees only that a work will come into existence, but this is an incomplete equation without the presence of an audience. Whenever you hear an artist say that he/she creates “just for myself,” don’t believe it. Everyone knows that the audience isn’t secondary to the artistic process — it’s a crucial, necessary component. An audience, however, does not come into being on its own; there’s an intermediary step between creating art and the formation of an audience. That step is promotion.

Many fine artists regard self-promotion as a base activity that is at odds with the creative process. In the extreme, they see it as dubious and sleazy, a mercenary endeavor that can only corrupt the purity of their vision. At best, it is a necessary evil that is totally divorced from the real business of making art. This attitude is increasingly unrealistic and burdened with the quaint notion of the artist as a gifted exile in a pristine realm, completely insulated from the world at large. More importantly, this attitude can be fatal to artists’ careers and may preclude them from realizing even the most basic level of success.

Artists are often reluctant to thrust themselves and their work into the arena of self-promotion. If they don’t harbor the prejudice that self-promotion is tainted, then they may simply dread the whole process because it is so unnatural for them and doesn’t mesh with their sensibilities. Their focus and training is on creating art, so promoting it seems like an intrusion and an endeavor for which they are wholly unprepared. This attitude assumes that art and promotion are totally distinct activities, functioning practically independent of one another.

Inherent in this view is the idea that specialists are best suited for the respective roles of artist and promoter. Yet artists who are not established rarely have the luxury of being able to completely entrust all of their promotional needs to a specialist. So, if an artist does not promote him/herself then this necessary task will go undone, in which case it is likely that the work, no matter how good it is, will not find an audience. Artists must “get their hands dirty” and lay some of the groundwork required for initiating their own careers.

Copyright © 2009 by Adam Eisenstat

Adam Eisenstat is a professional writer with extensive experience writing for artists (artist statements, bios, grant essays, etc.). To learn more about how Adam can help you create powerful written communications that will advance your work, contact him at: or visit his online portfolio at

Adam Eisenstat


Do I Need A Personal Website to Sell Art? (3 of 30)

Yesterday, took some time for me it was about one hour and 4o minutes to get the statement written where I was semi happy with it.  I am working through a 20 day course on improving my artist statement.  But I updated most of my profiles, and actually have two fans on Imagekind.  So we are rolling along.


  • Pick one image.
  • Improve its description on imagekind.
  • Make a blog post about it using at least 200 words.
  • Make a paypal add to cart button to offer the painting form sale in my blog.   Log in to you pay pal account it has easy to follow instructions to do this.  Place button in the html of your blog post.  Test it.
  • Let your readers know about your  ImageKind galleries and offer prints using the standard ImageKind Pricing package.  Test your ImageKind links
  • Set up twitterfeed so I do not have to tweet all my blog post.  Twitterfeed will automatically scan my blog and copy my post to twitter.  I go into detail about setting up twitterfeed in Social Marketing Trifecta.

The first time going through this will eat up the majority of the time I have put aside for this project, but once the system is in place, I should be able to set 7 of these post each weekend, and have blogger publish them on a daily schedule, after that I will just keep adding my new creations to the end of the que.

Let me know how it is going?


Do I Need A Personal Website to Sell Art? (2 of 30)

Yesterday, It took about 40 minutes to set up those sites.  That was just login in and securing the same name for all those spaces.  Today is actually a little more time consuming, but necessary.

1. Continue to work on your art.  As you produce get some digital photos or even videos of what you are doing?  They will make great post to the blog or as works in progress on one of the forums.

2.  Write your artist statement and get it posted to all you profiles.  This should be what you are producing, what you will be producing and what you want the viewer to appreciate about your artwork.  It takes time to produce a great artist statement.  And  you should revisit the statement as you are exposed to other artist statement.  Alyson Stanfield offers a great course to help you develop your artist statement.  For now you need to develop an initial and consistent statement to add to all you profiles and also to make as you first blog post.  Some points from Alyson’s Book your statement is about you, your work, where you are heading.  She also points out that this is not a biography.  There are some other great gems in her  book I’d Rather Be in the Studio!

3. Gather your body of work get some great high quality pictures of your pictures. Post them to your flickr account.  See my post on Is Flickr A Social Media Site? Start cataloging you work on Flickr  at least one good description done on the work you plan on posting to your blog first.  Work on the other pieces as much as you can.

You are an artist, this is your work.

Leave comments if you agree, disagree, have a question, or something to add.

Take Good Care of Yourself,


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