Here are some tactics you can use to make your web copy be all it can be:

1. Keep the copy  simple. Write your copy as if the individual coming to your site knows absolutely nothing about the you, and wants to learn about you.  What do you want to tell them.
2. Make the copy scannable. Using short paragraphs, bulleted lists, and other visual devices will make the text seem less daunting.
3. Keep it upbeat. Use your space to point out what you like about your art, not what is wrong with it.  Remember the objective is to sell art.
4. Tell a story,  everyone loves a good story.
5. Write short, but interesting letters. People are more likely to read what follows.
6. Your headlines should lead to the art work. This does not mean the headlines are the titles of your art.  This does not mean that there are times when the title of you art is the headline.
7. Forget extra characters in your headline. They add nothing to it and will likely obscure the words, something you don’t want to happen.
8. Don’t include hot links in the headlines. You’ll get more mileage if you keep the links in the body of the copy.
9. Revise the headline slightly now and then. It can help old copy attract new attention.
10. Start paragraphs with a verb. This implies action, which can draw people into what you are trying to convey.
11. Spell things correctly. Nothing kills good copy like a bunch of spelling errors.
12. Go with proper grammar. You’ll come off looking like an authority on the subject matter.
13. Avoid big words when and as possible. Try to shoot for sentences composed with words people use every day; it will make the copy more accessible to your audience.
14. Focus on value of your Art. Some People need to be reassured that the purchasing decision is giving them a real benefit.

These fourteen points can help you.  I would encourage you to set the time aside to review you copy, on a weekly basis, If you are posting on a daily basis, review more often.  I generally read or at least scan a blog post the day it is first published.  So you weekly review will help you to be better next time.  Continue to write , edit and improve.

Please add your own comments or tips to this article.

Thanks

Jeremy

Traffic and comments slow, still not getting any decent results.

1.  It will take more than  week of postings.

2. It will take more than 100 words a day.  You need to raise the bar to 300-500 words a post.

If every piece of art you are offering for sale means something to you, use that meaning in your opening description about the work. Explain you self in the next paragraph.  Explain the emotional content and the feelings you had when beginning the piece.  Talk about the feeling you would have if you had to display this piece to someone who loves you. Finally restate what the work means to you.

Imagine where the piece could fit in to someones personal collection, what type of person do you want to buy your art.  Make your description an open letter to that collector.

Keep practicing, one upload a day until you have 30 pieces fro sale on your blog

Review you writing constantly, ask other for their reviews of your writing and art.

1. A Compelling Title — Why should I read this?
2. A seductive introduction — Your art will handle this once the reader gets there, but before they do you need to say something seductive about your piece. Things like what were you trying to achieve.  What you want the viewer to see.  Tell them what you are expressing in the painting.  Do not just hope they will get it. Were you successful or did this turn out to be a decent study for a theme you will be returning to.  Do not shy away from honestly sharing your results with your readers.  If they know you are going to keep posting and improving they will be more likely to return.  Not everything you create will be a masterpiece, but your collectors are interested in your growth and direction.  Nothing shows that better than works in progress and studies.
3. 3 to 5 details about your work.  Perhaps the pallet you are using, colors, and challenges to yourself as you completed the work.  What materials did you use to put the piece together. How you arrived at the choices for your composition.  Did you learn anything from this piece.
4. Wrap it up, restate your introduction. If you are offering prints online at ImageKind or some place similar, make the offer here with a link.  If you are selling the original, put the paypal button tight in your blog post.

Well these are some basics, that will help when you do not know what to post.  Keep the 4 point in mind for everything you post on your blog.  Check in Tomorrow for How To Create a Paypal Button.

Please feel free to leave comments or suggestions.

Jeremy

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